How To Use Video To Market Your Building Company

by Russ Stephens | Feb 18, 2020

Are you finding it a struggle to create engaging videos that promote your building company?

It’s not easy to get in front of the camera when you don’t know what to say. And if you don’t start now, you could miss out on one of the biggest shifts in marketing.

What if you could easily create videos that your ideal clients are searching for and promote your building company at the same time?

Marketing experts refer to this as Video Content Marketing. And when you use video content marketing as part of your marketing strategy, you'll dominate the search engines and generate better quality leads while spending less money on advertising.

According to renderforest.com, builders that use video in their marketing get 66% more qualified leads per year.

Use Video To Market Your Building CompanyIt used to be the case that only big companies could afford to use video to promote their business. These days, any building company can easily produce high quality video clips and put them in front of their ideal clients for pennies. Which is why you need to stop creating articles for your website and start creating video scripts that can be used to create emails, social media posts, adverts, blog articles and... more videos! When you do this, you'll be dominating the search engines and generating better quality leads, while spending less on advertising.

You Don't Need Video Production Equipment

One of the biggest myths about video production is that you need a good camera before you can get started. Truth is, your smartphone is more than adequate! 

Not being able to take action until everything is just right is just something we tell ourselves so that we can procrastinate. So, don’t listen to that voice in your head that says, “I’ll start creating videos for my building company once I have the tools to do it properly”.

Instead, pick up your phone and answer the last question you were asked by a prospective client.

Here are some tips that may help you to produce better, more engaging videos that your ideal clients will actually watch.

Create A Video Structure

First, create a structure for your video. If you can relate the information to a story, then that would be ideal. 

However, in the absence of a story, use a simple formula to get the attention of the viewer and then hold it to the end of the video.

The first few seconds of your video are crucial so make sure your first few sentences resonate with your audience and enter the conversation already going on inside their head.

As you work through your script, be sure to outline what the video is about by telling them what you are going to tell them, tell them, then tell them again what you told them!

Keep it to the point and provide actionable content so that your viewer gets real value from the information you are providing.

When you’re filming the script, it’s important to be yourself but also be aware that you’ll need to be overly expressive in order to appear natural!

What you see on the playback will be around one-tenth of the energy you felt you were putting in at the time so go overboard, move your hands around, smile and most importantly...relax.

Having a couple of shots before filming has been known to work for some people, although I could not possibly endorse the use of alcohol during the working day!     

Check Your Sound Quality

Video To Market Your Building CompanyHowever, the most important thing to be aware of when you are creating any video content is that sound is the most important thing.

More important than picture quality, or even your acting ability!

Poor sound quality will make it very hard to retain your viewers' attention so if you happen to be filming on location then it’s worth investing in an external microphone. 

You don't need anything flashy, a simple mic that costs around $50 - $100 and plugs into your phone will suffice, but it will make all the difference to how your video performs in the marketplace.

"Content is King"
- Bill Gates

So, what if you could create videos that your ideal clients are searching for and promote your building company at the same time?

Would it help you to dominate the search engines and generate better quality leads while spending less money on advertising?

A lot of custom home builders like you thought it would, so that’s why we are offering free marketing strategy sessions to new home builders.

When you have the right strategy, you will dominate the search engines and generate better quality leads while spending less money on advertising.

Click here to learn more.

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